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Replying to:

> The Downing Street Memo: Primary source or 2nd hand info

22 June 2005 13:51
Bush Iraq Evidence Lies The Ethics of Persuasion: Some Guidelines by Edward L. Bernays 1. Do Not Use False Evidence 2. Do Not Use Illogical, Unsupported Reasoning 3. Do Not Falsely Represent Yourself 4. Do Not Conceal Your Purpose or Interest 5. Do Not Cover Up Consequences 6. Do Not Use Baseless Emotional Appeals 7. Do Not Oversimplify Complex Situations 8. Do Not Pretend Certainty 9. Do Not Advocate What You Don’t Believe Yourself http://www.bushnews.com/iraqevidence.htm


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