Home > Dean’s Death
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Howard Dean has joined the list of victims of U.S. corporate media
consolidation. Dean shares this distinction with Dennis Kucinich and the
people of the formerly sovereign state of Iraq, among many others. Dean
was stripped of half his popular support in the space of two weeks in
January while John Kerry tied in the polls with Carol Moseley-Braun at
seven percent just two months earlier u rose like a genie from a bottle
to become the overnight presidential frontrunner. Both candidates were
shocked and disoriented by the dizzying turns of fortune, and for good
reason. Neither Dean nor Kerry had done anything on their own that could
have so dramatically altered the race. Corporate America decided that
Dean must be savaged, and its media sector made it happen.
This commentary, however, is not about the merits of Howard Dean. If a
mildly progressive, Internet-driven, young white middle class- centered,
movement-like campaign such as Dean’s - flush with money derived from
unconventional sources, backed by significant sections of labor,
reinforced by big name endorsements and surging with upward momentum u
can be derailed in a matter of weeks at the whim of corporate media,
then all of us are in deep trouble. The Dean beat- down should signal an
intense reassessment of media’s role in the American power structure.
The African American historical experience has much to offer in that
regard, since the Civil Rights and Black Power Movements were born in a
wrestling match with an essentially hostile corporate (white) media.
However, there can be no meaningful discussion of the options available
to progressive forces in the United States unless it is first recognized
that the corporate media in the current era is the enemy, and must be
treated that way.
Rich man’s mic
It is no longer possible to view commercial news media as mere servants
of the ruling rich - they are full members of the presiding corporate
pantheon. General media consolidation has created an integrated mass
communications system that is both objectively and self-consciously at
one with the Citibanks and ExxonMobils of the world. Media companies act
in effective unison on matters of importance to the larger corporate
class. For all politically useful purposes, the monopolization of US
media is now complete, in that the corporate owners and managers of the
dominant organs are interchangeable and indistinguishable, sharing a
common mission and worldview. (That’s the underlying reason why their
’news’ product is nearly identical.) Monopolies do not require a
solitary actor - an ensemble acting in concert achieves the same
results.
In the past year we have seen consciousness-shaking evidence of the
corporate media’s implacable hostility to any manifestation of
resistance to the current order. Media rushed to embed themselves in the
US war machine’s Iraq invasion, and collaborated to actively suppress
public awareness of a full-blown movement against the war. Hundreds of
thousands of protestors were made to disappear in plain sight. Corporate
media conspired - which is what businessmen in boardrooms do as a matter
of daily routine - not only to shield the public from dissenting
opinions (their usual assignment), but to drastically diminish, distort
and even erase huge gatherings that were profoundly newsworthy by any
rational standard. This is not mere bias, but the end result of the
corporate decision making process. There is no line separating ’news’
producers from larger corporate structures, nor can media companies be
neatly segregated from the oligarchic herd. Corporate media’s ties to
the Pirates in Washington are organic and nearly seamless. Their
collusion seems almost telepathic, because they share the same class and
worldview - the most far reaching consequence of media consolidation.
Death by ridicule
The corporate media is a window on the dialogue among the rich. They are
saying loudly and uniformly that even mild resistance to their rule will
be treated as illegitimate and subjected to censorship and ridicule by
their media organs. The scope of tolerable dissent has been narrowed, as
reflected in the behavior of corporate media. The Dean beat-down is just
the latest twist in the tightening of the screws.
The thoroughly Republican nature of corporate opinion molding mechanisms
is evident in their treatment of Bill Clinton and Al Gore. The media
giants subjected Clinton to the full fury of the Hard Right’s campaign
to destabilize his presidency, ultimately resulting in impeachment
hearings. Al Gore, a sitting vice-president seeking the top job in 2000,
was reduced to a caricature by the corporate press corps and punditry u
the torture of a thousand daily cuts. Gore’s cardboard image was the
cumulative product of relentless corporate press commentary, disguised
as reportage. Jay Leno and the other late night jokers feed off carrion
that has already been slaughtered by corporate ’news’ media.
Clinton’s Republican predecessors were not subjected to anything
approaching such scrutiny and abuse. It is self-evident that George
Bush, who should have been buried under a glacier of scandal and
criminality within months of entering the White House, enjoys the
full-time protection of the corporate press. Their institutional
intention is to elect him again. Media apologists offer fictions about
press vs. power, when in reality corporate media = corporate power, just
as Bush = corporate power. The Democrats are not part of this equation.
Thus, the rich men’s media descended on the Democratic Party primary
process in order to mangle and denigrate it, while propping up the
corporate champion in the White House. The New York Times, through its
chief political reporter, Adam Nagourney, set the parameters of coverage
by eliminating any mention of the three ’bottom tier’ candidates u
starting with his ’analysis’ of the May televised debate in South
Carolina, a state in which Al Sharpton is a key player! Nagourney
systematically erased Sharpton, Kucinich and Carol Moseley- Braun from
his weekly coverage of the contest - a professionally suicidal routine
were it not consistent with the objectives of corporate management. The
Times proudly sets the standard for national reporting, but its
leadership was not necessary to ensure that the bottom tier would remain
at the bottom. The organs of corporate speech all march to the same tune
because there is not a dime’s worth of difference between their owners.
Get rich or drop out
The corporate media’s weapons are censorship and ridicule. Dennis
Kucinich absorbed the full measure of both. However, TV ’news’
producers, mindful of viewer demographics, tried to avoid direct
aggression against the characters of Moseley-Braun and Sharpton. ABC
finally showed its true corporate colors at the New Hampshire debate in
the person of Nightline’s Ted Koppel. Imperiously addressing the bottom
trio, Koppel said:
’You’ve [to Kucinich] got about $750,000 in the bank right now, and
that’s close to nothing when you’re coming up against this kind of
opposition. But let me finish the question. The question is, will there
come a point when polls, money and then ultimately the actual votes that
will take place here in places like New Hampshire, the caucuses in Iowa,
will there come a point when we can expect one or more of the three of
you to drop out? Or are you in this as sort of a vanity candidacy?
Kucinich, Sharpton and Moseley-Braun acquitted themselves well in the
exchange. The real story here is that Koppel felt empowered to all but
demand that the three most progressive candidates (and both Blacks)
vacate the Democratic presidential arena. Koppel had fumed to the New
York Times about the uppity intruders, the month before. The day after
the debate, ABC withdrew its reporters from all three campaigns. (None
of the other networks had even bothered to give full-time coverage to
the bottom tier.)
Koppel’s arrogance, so unbecoming to a journalist, is rooted in his
actual status at ABC/Disney: he is a corporate executive who pretends to
be a newsman on television. His professional history notwithstanding,
Koppel and each of the high profile TV ’news’ personalities are
millionaire executives who act as spokesmen for the corporate divisions
of their parent companies. They interact with executives of other
divisions, principally marketing - the domain of sales and
’impressions.’ Koppel is incapable of thinking in terms other than money
and polls, an important marketing tool. He is proprietary about the
political process because, as an esteemed executive in the ruling
corporate class, he thinks he owns it.
Self-fulfilling prophesy
Howard Dean’s brilliant use of the Internet allowed him to capitalize
on anti-war sentiment while assembling a funding base independent of the
usual corporate suspects. Dean’s December surge took the corporate
media by surprise, alarming the bosses and their friends in the White
House. Like a Mormon Tabernacle Choir, the corporate media rose with one
voice to question Dean’s ’electability.’ It is important to note that
in mid-December, according to Newsweek’s poll, Dean, Kerry and Clark
were doing equally in a match-up with George Bush, at 40, 41, and 41
percent, respectively. There was no statistical basis to single out Dean
as unelectable. Dean had just gotten the endorsement of Al Gore and two
of the nation’s most important unions, AFSCME and SEIU. No matter. The
corporate media has the power of self-fulfilling prophesy, and they know
it. Negative impressions rained down on Dean like a monsoon, and didn’t
let up even after the damage was done. Dean was tagged by the media as a
loser to Bush well before he let out ’The Scream’ - an innocuous,
non-event, on the night of his Iowa defeat.
Dean understands what was done to him, although theres nothing much he
can do about it. In an interview with CNN’s repugnant Wolf Blitzer, the
candidate said: ’You report the news and you create the news - You chose
to play it [’The Scream’] 673 times.’
It is clear from the numbers that Democratic voters, determined to be
rid of George Bush, were afraid to support the ’unelectable’ Dean. Lots
of them ran to Kerry, who had polled at only 7 percent nationally, in
November. Kerry had done and said nothing to affect this sea change. The
irony here is that it is Bush who is so scary to Democratic voters that
they backed away from Dean, whom the corporate media had pegged as a
’scary’ guy.
Chris Bowers offered a compelling analysis of the corporate media coup
in the January 28 Daily Kos:
In order to reduce the increasing control of the Political Opinion
Complex over our political process, we need to begin developing and
strengthening institutions strong enough to counter its current
influence. Specifically, we need to further develop networks where
political information can be mass distributed outside of the POC’s
control. Not long ago, there were several such outside institutions.
Unions and churches were a far more pervasive part of people’s lives.
Newspapers and periodicals were significantly more numerous and varied
in their political outlook. Public television and radio had far larger
audiences. Political parties and societies were either machines or at
least overflowing with active members. All of these now weakened
institutions once served as means to perform end-runs outside the
control of the corporate media and the Political Opinion Complex.
Engagement with the political process through means other than
television was far greater. However, those institutions no longer serve
as significant counter-weights to the strength of the Political Opinion
Complex
Black corporate radio African Americans faced a much more hostile
establishment (white) press in the days of Jim Crow, local newspapers
that often incited mob violence against Blacks and, on occasion,
announced lynchings in advance. In the Fifties Blacks employed informal
and church networks and the Black press (where it existed) to create
mass movements - facts on the ground that could not be ignored. The
Montgomery Bus Boycott and, later, mass marches and jail-ins in
Birmingham drew the attention of the northern-based corporate media.
More interested in recording the show than supporting the protestors,
the media nevertheless served to fire up the spirit of Black America and
hasten the demise of Jim Crow.
As the Sixties unfolded, mass incendiary activity presented the media
and nation with additional facts - burning cities are not easily
ignored. The corporate press grudgingly integrated their staffs.
Although Black newspapers went into steep decline, Black radio sprouted
news departments that encouraged local organizers to tackle the tasks of
a post-Civil Rights world.
Thirty years later, media consolidation has had the same strangulating
effects on Black radio as in the general media. Radio One, the largest
Black-owned chain, recently entered into a marketing agreement with a
subsidiary of Clear Channel, the 1200-station beast. Both chains abhor
the very concept of local news.
There is no question that Blacks and progressives must establish
alternative media outlets, and not just on the Internet. However, there
is no substitute for confronting the corporate media head-on, through
direct mass action and other, creative tactics. The rich men’s voices
must be de-legitimized in the eyes of the people, who already suspect
that they are being systematically lied to and manipulated. African
Americans have an advantage in this regard, since we are used to being
lied to and about.
No society in human history has confronted an enemy as omnipresent as
the US corporate media. Yet there is no choice but to challenge their
hegemony.
The world can be changed, but only by changing the way others see their
world.